Autosound: Detroit's Race to Pole Position

Article Abstract:

In 1982, two-thirds of new cars were sold with premium sound systems. In 1983, the number rose to three-fourths, and is expected to rise to four-fifths in 1984. More cars are being sold with stereo equipment because equipment is better than in the past, more autosound equipment is now standard, the price can be included in the overall financing, and aftermarket products are not available for all new model cars. Aftermarket dealers believe that better factory standards will increase awareness. The aftermarket business will be $2.5 billion a year. The aftermarket dealers will also benefit from trade resulting from car owners wanting to update equipment as a result of technological advances.

Sound recording and reproduction, Stereo systems

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Autosound Suppliers Horn in on Burgeoning Car Security Market

Article Abstract:

The auto security market is expected to grow fifteen per cent in 1984. Many new companies are entering the market and the fierce competition may result in a shakeout. Consumers are beginning to perceive security as a necessity. JVC is about to introduce its Audio Express car receiver line with a security ready system. Audiovox and Alpine plan to introduce lines and build consumer awareness at the Summer CES. Main competition to traditional auto security suppliers is coming from auto stereo suppliers.

Electronic Industry, Products, Companies

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Autosound in '84: On the Road to Riches with...Auto Security

Article Abstract:

Auto security will be a sixty million dollar business in 1984. Autosound dealers have to push security systems with the same vitality as car stereos. They should be promoted as a distinct product category and their necessity stressed. Displays are very important.

Selling, Security systems, Retailing, Display of Merchandise

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