Bowled Over by Bose, Done in by Delco? Rescue is at Hand

Article Abstract:

Knowing the limitations of the Delco-Bose system can help autosound retailers make aftermarket sales. Clarion VP Fred Deutsch claims that the system costs significantly more than comparable models. Some customers are lost to the factory installed Delco-Bose systems because they can get easy financing. Retailers should be prepared to offer credit terms. Some aftermarket dealers have used advertising campaigns to inform consumers of the options they offer. Other dealers believe that Delco-Bose has increased consumer awareness of autosound in general.

Marketing, Public opinion, Selling, Products, Companies, Image

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Autosound Suppliers Gear Up for Trip Down Cellular Road

Article Abstract:

Mobile phone prices are falling but executives believe that it will be at least a year before the phones show strength in the consumer market. With the prospect of more sales, many autosound dealers are planning on entering the market. Manufacturers of car sound equipment are gearing up to supply the mobile phones. Alpine, Audiovox, Panasonic and ARA are enhancing their lines. Major manufacturers are confident that cellular will become a mainstream consumer product.

Trends, Outlook, Cellular Radio, Mobile Phones

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Delco, Bose Pose New Woes for Autosound Aftermarket

Article Abstract:

GM is planning on placing Delco-Bose sound systems in more models in 1984. Aftermarket suppliers contend that the factory installed systems cannot march aftermarket models. Delco-Bose contends that their systems are designed for the cars' particular acoustics. Aftermarket suppliers can compete by promoting high end features, power amps, and equalizers and by stressing service.

Product information, Sound recording and reproduction

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