Brisk sales of Hi-Fi models propel Sanyo's VCR business

Article Abstract:

Sanyo Electric Co Ltd is increasing its marketing efforts for the Hi-Fi models of its console VCRs in the face of high demand for VCRs. Hi-Fi models comprise 35% of its total volume, a figure which Sanyo intends to increase to 40% in 1999. The firm forecasts that total global demand for console VCRs will increase 1% while camcorder demand will rise 4%. While Sanyo intends to introduce more top-end VCR models, it will also closely monitor economic developments which could affect demand in major markets and keep a close watch on competition from Video CDs and DVD.

Strategy & planning, Video Cassette Recorders, Videocassette recorders

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Sanyo Electric Co., Ltd

Article Abstract:

Sanyo Electric Company Ltd new color TV line have a 32-in and a 28-in flat wide-screen TV both equipped with a D1 terminal for digital broadcast reception; a 32-in C-32WAS20 and the 28-in 28WAS20 which are both equipped with a broadcast satellite tuner. The 32-in 32WA20 and the 28-in 28WA20 models do not have a broadcast satellite tuner. All models can be connected to an adapter for broadcast satellite digital broadcast reception.

Product introduction, Color Television, Color television sets

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