Reviewing strategies, Matsushita tackles statis VCR market

Article Abstract:

Matsushita Electric Industrial Co Ltd is a leading VCR manufacturer with facilities in Malaysia, Germany, Taiwan, China, Brazil and Indonesia. The global VCR market is considered stagnant, posting 3% growth in Japan from 1997 to 1998 levels, is currently experiencing stable sales in Europe and the US while declining more than 10% in Asia. Matsushita has decided to keep up with market developments with the introduction of its D-VHS model. The new model is response to the advances in digital broadcasting and is also intended as a value-added product that will offer dealers sufficient profit margins.

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Sharps expands line of value-added products to bolster VCR revenue

Article Abstract:

Sharp Corp is a major audio-video electronics firm that has developed advanced technologies in the production of VCRs and camcorders and is using the technologies to increase demand in the midst of difficult market conditions. For 1999, Sharp will expand its product line of console or table-top VCRs by introducing products with Hi-Fi stereo sound, Super VHS Expansion Technology models and D-VHS models.

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