Cellular Mobile Radio

Article Abstract:

Retailers of consumer electronics do not have much of the cellular mobile radio (CMR) market because suppliers are relying on professional sales calls. Retailers vary in their projections for CMRs. Some believe that retail sales will increase dramatically in 1984. Others believe that retail sales of CMRs will take a while to take-off because of high prices and the requirement for FCC licensing. New car dealers, specialized phone installers and autosound dealers should be the first to benefit from CMR retail sales.

Market share, Sales, Retailing, Cellular Radio, Mobile Phones

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New Frequency Cordless Finally Clearing Up Sales Static

Article Abstract:

Suppliers have doubts about the success of the new frequency cordless phones now on the market. Retailers must convince customers that the new phones greatly reduce the chance of interference. Demonstration is the key to success in retail sales. The new frequency units have a higher price point and consumers have become accustomed to the $39 to $79 range. Dealers are optimistic about year-end sales.

Consumer electronics, Promotion of Product

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