Desktop computing will never be the same

Article Abstract:

Multimedia has become so important in the computer industry that it is reshaping semiconductors within desktop systems. At least 35 semiconductor companies are developing, or have introduced, products with 3-D multimedia capabilities. Additionally, the semiconductor industry and software developers are working together to turn CPUs and digital signal processors into interactive, multimedia engines. Even DRAM architecture is being improved for multimedia. Observers note that the market is being driven by games. Also, a recent national study suggests the total value associated with multimedia will be $1 trillion by 2000 in the US market. Consequently, many PC manufacturers are rushing to show their latest multimedia systems, but in the rush for development they may sacrifice quality, compatibility and technical support. Total shipments of desktop PCs with multimedia capabilities are anticipated to rise from 17.3 million in 1994 to 52.5 million by 1999.

Forecasts and trends, Marketing, Multimedia technology, Multimedia systems, Market Trend/Market Analysis

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Power Computing banks on aggressive designs and mail order channel

Article Abstract:

Power Computing will release a new 150MHz Macintosh-compatible system and embark on an aggressive product development strategy. The company plans to use third-party manufacturers to produce Apple clones, and deliver them to costumers via mass merchandise and mail order channels. The company's CEO, Stephen Kahng, plans to reach high volumes quickly. To that end, Power Computing is trying to reach agreements with OEMs, which will sell products under their own labels. Presently, Power Computing's main goal is to sell directly to users, an alternative channel not used by Apple. Power Computing is doing system testing in its own facility, using three contract manufacturers to build motherboards, and using generic parts for cables, connectors, power supplies and enclosures. Like many others in the industry the company has been affected by the semiconductor shortage, although company sources say the impact is not seriously affecting production.

Product development, Microcomputers, Product information, PowerPC-based system, Macintosh computers, PowerPC based computers, PowerPC processors, Company product planning, Power Computing Corp.

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Leading Apple by the book

Article Abstract:

Apple Computer's new CEO Gilbert Amelio spells out his strategy for transforming the beleaguered computer maker in his book titled 'Profit from Experience.' The new Apple chief says he wants to push decision making further down the corporate ladder and prefers to view his role as transforming the company rather than turning it around. He believes that he can achieve his task more by mentoring than by managing. Amelio plans to keep employees abreast of short-term successes, will encourage mavericks, hold managers responsible for communications and involve all workers in formulating a strategy for company revival. Amelio was brought into National Semiconductor to revive that company and previously was at Rockwell International Corp.

AAPL, Apple Inc., Amelio, Gilbert F.

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