Down to Earth with Home Computers: Industry Braces for New World Order

Article Abstract:

The home computer market is expected to move five million units in 1984. The Commodore 64 is the most popular home computer with a market share estimated at up to sixty percent. The Commodore 64 sells well because of its price point. Competition from Atari and Japanese products is growing. Industry executives are skeptical of the Coleco Adam's succes. The home computer market is moving upscale.

Market share, Home Computers, Commodore 64

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Peripherals: Makers Lay Groundwork for Market Expansion

Article Abstract:

Despite growing competition and sliding prices the peripherals market is full of excitement and growing. Add-on sales have stimulated the computer market over the last years. Many observers worry that the computer industry's sales are slowing down. In order for expansion to continue, the computer industry must reach the masses. Photographs of products are included.

Computer industry, Growth (Physiology), I/O devices, Price cutting, Growth, I/O Device, Peripherals

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Platt Music: Spinning a Hit With Home Computers and the Great American Consumer

Article Abstract:

Platt Music is merchandising its consumer electronics as a concessionaire in some ninety-four department stores. Their sales training program is directed at making salespersons as sensitive as possible to the customers. Their emphasis on full system sales has been very successful.

Marketing, Consumer electronics, Distribution channels, Merchandising, Company Profile, Retailing, Marketing Strategy, Retail/Reseller Channel, Platt Music Corp.

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