Extending warranties' appeal

Article Abstract:

Extended warranty sales are important for consumer electronics retailers, particularly in the holiday selling season, and the execution of a warranty sale could spell trouble. Companies have various programs and follow-through strategies to increase extended warranty sales. The plans of companies for the fourth quarter of 2007 are presented.

Strategy & planning, Planning, Company business planning

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The numbers game: top-selling product warranties

Article Abstract:

Warranties add credibility to a product especially when the product is a new technology. The top 10 categories of products with highest incidence of warranty attachment are discussed.

Innovations, Consumer goods

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The next frontier

Article Abstract:

Trends of American consumer electronics industry switching to Internet Protocol-based audio/video system are discussed. Its advantages and disadvantages are also detailed.

TCP/IP, TCP/IP (Network protocols), Audio-video systems, Home theater equipment, Transmission Control Protocol/Internet Protocol (Computer network protocol), Home theatre equipment

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