Apple's On-the-Road Warrior: IIc Prepares to Do Battle

Article Abstract:

The Apple IIc portable computer is aimed at the mass market. Its packaging is the most consumer oriented that the company has used. There are over 10,000 software packages available for the IIc. The IIc weighs 7.5 pounds, has 128K RAM, a half height 5.25 inch disk drive and a $1,295 retail price. Options for the computer include two printers, 300 or 1200 baud modems, an external disk drive and a mouse.

Laptop computers, Portable computers, Personal Computers, Laptop/Portable Computer, New Product, product announcement, Microcomputer, Apple IIc Apple Computer Inc.

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Atari under Tramiel: Battle Lines Are Drawn

Article Abstract:

Atari, now under Jack Tramiel, is adopting cut-rate hardware pricing and rapid fire executive changes. A number of key Commodore executives have joined Tramiel at Atari. Tramiel has retired the 600XL and reduced prices for the 800XL. The company is hard at work on new hardware developments.

Management, Consumer electronics, Price cutting, Atari Corp., Entrepreneur, Companies, Manufacturers, Reorganization, Ownership

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