Johnson on Ebony Readers: Most Underrated, Most Undersold

Article Abstract:

Ebony magazine has a readership of 8,867,000 and reaches forty- three percent of adult blacks. Jet magazine is read by 6,300,000 people and reaches 31.3 percent of black adults. John H. Johnson, publisher of Ebony and Jet, says that ad recall is greater in his magazines. He says that retailers should treat all customers equally. Ebony readers are either in the middle class or striving to get into it. Over twenty-six percent of adult Ebony readers own three or more TVs. The national Black consumer market has $160 billion in disposable income. Neither Mitsubishi, JVC or Pioneer spent any of their advertising dollars on the black consumer market.

Quotations, interview, Population Groups, Magazines, Johnson, John H. (American publisher)

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Year-Round Market Has Suppliers Set for New Sales Sleigh Ride

Article Abstract:

Some low-end manufacturers are offering packaged autosound systems in order to boost November-December sales. The seasonality of the autosound market is decreasing as a result of the trend towards high-end, professionally installed products. Autosound specialists can continue doing good business during the winter by keeping customers aware of the benefits of upgrades.

Sound recording and reproduction, Trends

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Racks at Retail: Specialty Dealers Taking Second Look

Article Abstract:

Audio suppliers expect sales of rack systems to go from twelve per cent in 1983 to twenty per cent of the audio market in 1984. Although many dealers dispute the advantage of the rack systems, they carry them to attend to the first time customers. Brand name recognition, ease of operation and cosmetics appeal to the first time buyer of audio equipment.

Sales, Retailing

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