Pricing Seen Pivotal to Watch, Calculator Markets

Article Abstract:

For watches, 1984 is expected to be a year of lower prices and sales volume ten per cent over 1983. Calculators should remain at the same prices and repeat their 1983 sales volume of thirty million units. Solar powered calculators are expected to continue increasing their market share. A great deal of attention will be paid to the design and packaging of calculators. Imports will bring down prices for quartz analog and digital watches.

Technological forecasting, Calculators, Watches, Preview of Coming Year

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Tape: Deck Suppliers Kick Up Heels for Step-up Christmas Season

Article Abstract:

Cassette deck suppliers are concentrating on top-of-the-line products for the Christmas 1984 selling season. Promotionally-priced units will continue to be the best sellers but the swing towards quality will continue. Auto-reverse is one of the key features for new cassette deck models. A photograph of some units is included.

Sales, Products, Tape Recorders

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Making Your Next Show a Smash: Get Local Media to Show Up

Article Abstract:

For a trade show to be a success, the media must be present. Media coverage tends to play up the glamour of new products and helps establish the retailer as an expert in his area. One way of getting the media there is by making a party of the show and inviting them.

Public relations, Trade shows, Trade Show, Retailing, Promotion of Product, Advertising (Industry)

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