'Mobile Entertainment' theme gives JVC ideas for diistinctive approach

Article Abstract:

Victor Company of Japan Ltd (JVC) has launched the KD-MX3000 car-audio player system in the European market in summer-1997. The product, which features a radio receiver, CD changer control and MiniDisc player, was chosen by the European Imaging and Sound Association (EISA) as the European Car Audio of the Year 1998-99. The product is an appropriate addition to JVC's existing car-electronics lineup, encompassing the 12-disc CD changer CH-X1200 and the Mobile A/V System, which includes a KZ-V10 mobile VCR, KD-SX1000R A/V control receiver, and KV-M65 mobile monitor.

Product introduction, Compact disc players, Automotive sound systems

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Mitsubishi eyes euro turf for medical-, private-use printers

Article Abstract:

Mitsubishi Electric Corp's European strategy is focused on the company's printer lineup. The company classifies its printers into two categories: digital color printers and video copy processors. Mitsubishi's digital color printers range from cabinet-size to A6- and formats. These printers are used in a variety of applications, from computer-aided design and computer graphics to medicine and amusement.

Marketing procedures, Other Computer Peripheral Equipment Manufacturing, Computer Input-Output Eqp NEC

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