NARDI Report '84: Independents Set House in Order: Target Larger Competition

Article Abstract:

The theme at the 1984 convention of the National Association of Retail Dealers of America (NARDA), was establishing internal discipline and then attacking the competition. NARDA members reported sales growth of between fifteen and thirty per cent. One way of dealing with competition is working with different brands. Independent dealers sell mostly to older buyers, whereas warehouse stores sell to the twenty three to thirty age group. Independents presently have good cash flow positions.

Wholesale trade, Trade shows, Trade Show, Competition, Wholesale Dealer/Distributor

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Discounters Knocking on New Hi-Fi Door: One-Brand Systems

Article Abstract:

Discounters are entering the one brand audio market. The second half of 1984 will be critical to the audio industry. Discount chains see great potential in rack systems. They are turning to these systems to bolster their consumer electronics pricing posture. Personal audio will continue to be strong.

Market, Discount

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Almas Antidote: Selling on City Streets County Roads: Direct Mail Is Key

Article Abstract:

Almas Hi-Fi Stereo, a Detroit based chain, has just opened its third store in a suburban community. Almas has a diverse customer base and has seen a twenty percent increase in sales in 1984. Direct mail is the company's main promotional vehicle.

Distribution channels, Sales, Companies, Direct Market Channel, Almas Hi-Fi Stereo

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