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Electronics and electrical industries

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NEC adopts measures to focus on Chinese cellular phone market

Article Abstract:

Chinese market is being targeted by NEC Corp., Japan which is planning 3 million units shipment for the year 2005, a 50% increase from 2004 projected shipments of 2 million units. The company has launched many new models like smallest and card thin N900 and N830 a pendent style model targeted at women.

Publisher: Dempa Publication Inc. (Japan)
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2004
China, Strategy & planning, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Exports, Planning, Cellular telephones, Wireless telephones, NEC Corp., Company business planning, Wireless telephone, Wireless voice/data device

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Hitachi to Start Test Marketing Outside Japan of DVD Recorder

Article Abstract:

Hitachi Ltc. will introduce the DVR-RX5000U to the United States. The test marketing of this one model will be done before expanding to Europe and other models in the U.S.

Publisher: Dempa Publication Inc. (Japan)
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2003
International aspects

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Hitachi expects rise in European market for DVD camcorders

Article Abstract:

The sales strategy adopted at Hitachi Ltd. For its digital versatile disc (DVD) camcorders, for the fiscal year 2006, are discussed.

Publisher: Dempa Publication Inc. (Japan)
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2006
Europe, Household audio and video equipment, Audio and Video Equipment Manufacturing, TV Cameras, Home Video, Camcorders

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Subjects list: Japan, Marketing, Electronics industry, Company marketing practices, Hitachi Ltd.
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