PCjr on Trial: IBM's Baby Passes First Test as Industry Sits in Judgement

Article Abstract:

Third party suppliers of software and peripherals maker are confident that the PCjr will be a success. The microcomputer is expected to stabilize prices and provide new opportunities for software suppliers and peripheral manufacturers. The PCjr will use the 8088-MS-DOS combo. It will be offered through about 1500 retailers and sales are expected to reach almost one half million units in 1984. Market share is expected to be twenty-three per cent. One of the complaints about the PCjr is its keyboard.

Market share, Personal Computers, New Product, Microcomputer, Outlook, Market, PCjr

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People Readers: Baby Boomers, Electronic Buyers

Article Abstract:

Seventy percent of readers of People Magazine are between the age of eighteen and forty. This group includes the major purchasers of consumer electronics. People Magazine readers have an average income of $30,000 and are well educated. The magazine has added a video section to its editorial content.

Consumer electronics, Marketing, Magazines

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The biggest US buyers, sellers of bulk power

Article Abstract:

Electric utilities purchase about 20% of their power needs from other utilities to reduce costs. An analysis of which utilities provide wholesale electrical power and which utilities might buy it is provided.

Purchasing, Electric utilities, Electric power

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