Pagers

Article Abstract:

Pagers are becoming smaller and are sending out stronger signals. Although pagers have not created much consumer interest yet, retailers believe they will become strong consumer items in the future. Subscription services are as important as the pagers and many large common carriers have had great increases in business since the FCC doubled the number of radio paging frequencies in 1983. Prices are expected to drop as the number of units in use increases. Among new pagers available are small units weighing as little as two ounces and alpha numeric pagers with the capacity to receive and display messages.

Products, Trends, Outlook, Pager Systems, Mobile Radio Systems

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Yuppie Power: What's New, What's Best

Article Abstract:

City magazines provide an often ideal vehicle for consumer electronics advertising. Average household income for city magazine readers was $68,355 in 1982. TV Guide is the only magazine that reaches more homes with VCRs. Michelle Phillipe of New York Magazine says that readers of that magazine are not concerned with prices. Richard Rofman of Miami-South Florida Magazine states that their average reader had a net worth of $286,400.

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Women Customers: More Money, More Buying Power

Article Abstract:

There are forty four million women in the workforce and they represent a formidable market for consumer electronics. Top womens magazines are courting potential advertisers with information on women's buying habits. Cosmopolitan, with 2.5 million readers, claims the highest number of entertainment advertising pages, thirty six. Many advertisers consider the consumer electronics market to be male dominated.

Women, Market

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