Personal Communications: Industry Aiming at New Buyer with New High-Tech Product Lines

Article Abstract:

Sales for the personal communication industry have been picking up. At the 1984 Summer CES a large number of high-tech products for the sophisticated consumer were introduced. Telephone supplier Uniden has purchased the Bearcat scanner line and brand name from Electra. A renewed interest in CBS was evident with the large number of product introductions in that category.

Product information, Radio equipment, Trade shows, Trends, Outlook, Trade Show, Citizens Band Radio, Uniden

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Sparkomatic Pushing Promos without Forgetting Product

Article Abstract:

Sparkomatic is pushing its products with advertising, new packaging, new products, and promotion. The autosound supplier believes that promotion is essential to marketing success.

Marketing, Electronic Industry, Companies, Promotion of Product, Sparkomatic

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