Petra ships new catalog, raises $$$

Article Abstract:

Oklahoma based consumer electronics distributor Petra Industries has released its fall/winter catalog, featuring over 12,500 items and 1,750 new products. The company has also raised $50,000 in its annual charity golf tournament, which will benefit Mercy Ministries of America and Whiz Kids. The scope of the charity event is given.

Public affairs, Social aspects, Distributors (Commerce), Catalogs, CD-ROM catalog, Catalogues, Fund raising events

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The importance of packaging

Article Abstract:

Consumers look for adequate information before purchasing electronic accessories. The importance of packaging as a marketing medium for consumers having little product knowledge is discussed. The importance of packaging vis-a-vis salespersons is also discussed.

Packaging, Packaging Methods, Usage

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Inside in-walls

Article Abstract:

Vice-president of Advance Electronics Solutions, Rich Apgar focuses on educating the customer rather than selling to him, his in-wall speakers. Market, selling, different models and features of in-wall speakers are discussed.

Audio and Video Equipment Manufacturing, Management dynamics, Executive changes & profiles, Audio Receivers, Tuners & Amplifiers, Management, Officials and employees, Executives, Company business management, Audio equipment, Apgar, Rich

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