Popcorn and Raiders

Article Abstract:

Paramount is trying to revive the idea of selling prerecorded videocassette tapes in theater lobbies. Heavy cassette users are also heavy movie goers. One exhibitor, Syufy Enterprises, is experimenting with cassette sales in three of its California theaters. Waldenbook's 850 bookstores started selling cassettes in June 1984. Disney reported sales of 225,000 cassettes in its 'Wrapped and Ready to Give' Christmas promotion.

Consumer electronics, Marketing, Movie industry, Cassette Tape, Retailing, Motion Picture Industry

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Outtakes: Home Video on the Rack

Article Abstract:

Leading record rack jobbers are having problems getting into home video. The Video Software Dealers Association meeting in August 1984 is well timed to mull the effects of shifts in video cassette distribution. A chart of the top selling and rental videocassettes and videodiscs is included.

Videodisks, Distributors, Videodiscs

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For RCA, It's CEO D-Day

Article Abstract:

RCA VideoDiscs is in the midst of full scale reorganization. Videodisc sales have not been so good but RCA expects them to improve with its plan to reduce prices. RCA plans to concentrate on videodiscs for under twenty dollars and players for under two hundred dollars.

Management, Videodisk players, Price cutting, column, Videodisc Systems, Outlook, Marketing Strategy, Reorganization, RCA Video Discs

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