Science Buffs: High-Tech, High-Ticket Buyers

Article Abstract:

The average reader of science magazines is young, affluent, college educated, science oriented and very likely to own a computer, telephone and VCR. Magazines such as Omni, Popular Science, Discover, Scientific American and Popular Science are becoming increasingly aware of the prevalence of consumer electronics buyers among their readers. Science magazines have about thirty-five percent female readers. Readers have an above average interest in consumer electronics. Of Scientific American readers, thirty-seven percent own personal computers, twenty-one percent own VCRs, fifty-six percent own audio equipment costing over $1000 and nineteen percent own projection TV.

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The Working Class: Affluent, Aware, Acquisitive

Article Abstract:

Despite large circulation increases, consumer-business magazines have maintained or increased readership quality. Magazines such as Money, Venture and Working Women have readers with a median income of $50,000. Consumer electronics advertisers should show upscale consumers how his products are going to improve their lifestyle. Over thirty-two percent of Venture magazine readers own or lease personal computers. Over seventy-five percent of the magazines readers are college graduates and over fifty percent own their own business. The working woman market is ripe for development by consumer electronics dealers.

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Upgrade Audio Systems: They're Not Just for Buffs Anymore

Article Abstract:

Audio dealers say that upgrade audio is not just for buffs anymore. More and more consumers are upgrading their stereo equipment. Upgrade sales are expected to increase between five and ten percent this year. CD momentum is not causing consumers to defer purchases but to upgrade their audio equipment. CDs will not affect sales of other components until their prices come down. Audio dealers are excited by the marriage of audio and video products.

Sound recording and reproduction, Stereo systems, Products, Trends, Companies, Upgrading

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