Solution sales take over: Electronics Expo takes new concepts to the next level

Article Abstract:

Electronics Expo 2007 is Dealerscope's Retail Excellence Awards recipient because of its outstanding performance. The company focused on solution sales, effective advertising, grew its installation division, revitalized its buying team, added Sony Style store-within-a-store, made changes in store design to optimize specific product categories and embraced new technologies. Expo also plans to focus on service-oriented home networking and take solutions sales to a higher level by including control systems, surveilance systems and Media center PCs.

Facilities & equipment, MISCELLANEOUS RETAIL, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Evaluation, Services, Equipment and supplies, Buildings and facilities, Specialty stores, Company overview, Home networking, Home networks

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Magazine gets more of every thing

Article Abstract:

The rework done to Meredith Corp.'s More magazine by adding new sections, changing logo, modifying layout which are aimed at higher circulation rate, is presented. The efforts made by the editor to engage its target audience are presented.

Periodicals, Periodical Publishers, Periodical publishing, Meredith Corp., Service enhancement, More! (Periodical)

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