Sony counts on MDs, other digital products for overseas profits

Article Abstract:

Sony Corp of Japan intends to push the sales of its Wega Series flat screen television and MiniDisc (MD) players to foreign shores. The company's Senior General Manager for International Marketing, Tadasu Kawai, said that the success of those products in the domestic market is expected to be carried into the international market. Sony has already started marketing the MDs in the US with a promotion aimed at its local sales force in Oct 1997.

Marketing procedures, Digital Audio Disc Players, Color Television, Compact disc players, Color television sets

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Broadband technology forms basis for Sony's reorganization

Article Abstract:

Sony Corp. has reorganized its business operations with an aim to be an integrated entertainment company using a globalized horizontal management structure. The company is very interested in network technologies and is developing network distribution services.

Strategy & planning, Household audio and video equipment, Consumer Electronics, World, Computer peripheral equipment, not elsewhere classified, Computer Auxiliary Equip, Computer and Peripheral Equipment Manufacturing, Computer peripherals, SNE

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