The New Video Store

Article Abstract:

Retailers of video are revamping operations in order to take advantage of the field's growth. Video specialists are adopting total home entertainment approaches. Electronics chains are redesigning merchandising strategies to conform to the new video age. Department stores and mass merchants are using new presentations and purchases to keep up with the market. Catalog showrooms are focusing attention on working displays. Hi-fi specialists are using a variety of tactics to sell video equipment.

Marketing, Wholesale trade, Product introduction, Merchandising, Trends, New Technique, Wholesale Dealer/Distributor

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Toshiba's New Video Line: Has "Sleeping Giant" Arisen?

Article Abstract:

Toshiba saw sales of color TVs increase fifty-one percent and VCR sales up 113 percent in 1983. They expect even better results in 1984 as a result of a technically advanced line of products. The company is introducing lines of flat square tube sets and video logic sets. In VCR, the company has introduced five new models.

Toshiba Corp., Statistics, Growth (Physiology), Television sets, Sales, Electronic Industry, Products, Growth, Companies, Manufacturers, Videocassette Recorders

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