Westburg on '84 Phone Business: Strong Market, But Some Problems

Article Abstract:

LeTel VP of sales and marketing, Art Westburg, believes the telephone business could be very strong in 1984. Low end one- piece and cordless telephones are trouble areas. The growth area will be in quality telephones priced twenty-five dollars and up. Advertising and displays are very important. There will be a shakeout amongst suppliers and retail distribution patterns will change.

Telecommunications equipment, Communications Equipment, Executive, Outlook, Retailing, Westburg, Art

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Toy Firms Decide to Play in Booming Phone Field

Article Abstract:

Some toy manufacturers are entering the decorator telephone market which accounts for ten percent of consumer telephone sales. Coleco has introduced four phones; Tyco Industries has introduced four; and Tristar International has a line based on Pink Panther, Marilyn Monroe and Rolling Stone characters. Manufacturers are using licensed characters and promotional pricing.

New Product, Products, Market Entry, Market Penetration

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Full-Line Phone Firms Fueling up for Foray down Add-on Fast Track

Article Abstract:

Full-line phone companies are entering the phone accessory market. The phone accessory market is already very competitive and profitable. Suppliers are counting on packaging and merchandising to remain competitive. A shakeout in the market is expected.

Telephone companies, Profits, Computer accessories, Competition, Telephone Company, Profit

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