Pioneer plans to double up on CD receivers

Article Abstract:

Pioneer Electronic Corp of Tokyo, Japan, plans to double its FY 1999 sales of CD receivers in Europe and the US to compensate for poor sales in other international markets. The company, however, expects a slight gain in car audio equipment sales in the US. In line with its goal, the company will aggressively market its 1-DIN single CD receivers and offer a full line of 15 CD receivers that are equipped with 45W x four-channel amplifiers and feature power MOSFETs in the head units.

Europe, Marketing procedures, Audio and Video Equipment Manufacturing, Auto Stereo Systems, Automotive sound systems

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Pioneer drafts new business plans, changes corporate logo

Article Abstract:

Pioneer Electronic Corp is celebrating its 60th year in business by releasing a new set of business plans and adopting a new corporate logo. Its Vision 2005 plan calls for the reduction in the prices of plasma display panels and organic electroluminescent displays. Higher OEM sales from devices and key modules is also part of Vision 2005. Pioneer is intensifying efforts for the development of DVD-Video, DVD-ROM and DVD- Audio products, being a pioneer in DVD technology.

Japan, Strategy & planning, Electric Lighting & Wiring Equip, Electric Lighting Equipment Manufacturing, Electric equipment

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