How 'EPC Co.' revamped its NPD process

Article Abstract:

New-product-development (NPD) processes offer companies an efficient means of increasing market competence while providing vast opportunities for technological development. Basically, the success of NPD process is anchored on the ability of senior management personnel to implement new practices and drastic changes. By promoting coordination among employees, companies are likely to experience improved decision-making through NPD.

Management Theory & Techniques, Product Development, Methods, Product management

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Kodak applies strategic intent to the management of technology

Article Abstract:

The benefits gained by Eastman Kodak Co from the implementation of the process of strategic intent are discussed. Strategic intent is a management approach that focuses on lower costs and product differentiation simultaneously, with neither being the company's sole focus. The strategic intent process has aided Kodak in maximizing business opportunities and in enhancing customer service.

Photographic equipment and supplies, Computer peripheral equipment, not elsewhere classified, Business planning, Photographic industry, Eastman Kodak Co.

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Technology and competitive advantage - the role of general management

Article Abstract:

The practices of executives at Corning, GE andMotorola regarding the strategic use of technology are identified. Of specific concern is the role of general management in building and maintaining leadership in technology. A striking similarity found among these three giant companies was in a consistent and clear business focus, which had a dramatic effect on technology development.

Semiconductors and related devices, Electronic computers, Household audio and video equipment, Radio & TV communications equipment, Glass containers, Motors and generators, Pressed and blown glass, not elsewhere classified, Aircraft engines and engine parts, Aluminum foundries, Computer industry, Consumer electronics industry, Glass industry, Corning Inc., General Electric Co., Motorola Inc.

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