Marketing for competitive advantage

Article Abstract:

Environmental engineering firms have to improve their marketing strategies if they want to survive in an increasingly competitive market. Marketing plans should be made to provide a sense of focus. Guidelines that can help in the formation of a good marketing plan are setting of realistic goals and targets, management participation in planning, cooperation of relevant departments, readability and clarity of the plan, accuracy of information contained in the plan and reevaluation and updating of the plan on at least an annual basis once it is established.

Environmental engineering

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Selling with integrity to develop your engineering practice

Article Abstract:

Getting the entire management team engaged in building a service business such as an engineering firm rather than relying on a few people to generate contracts is possible through a concept called selling with integrity. Initially, one must dispense with the stereotyped notion of the sales process and the salesman. Selling professional services is a formal process which requires a plan. The development of a good selling plan is a relatively easy task and the application of the plan is an interesting and rewarding experience.

Planning, Business enterprises, Selling, Sales management

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Engineering your strategy: focusing your marketing effort on high-payoff actions

Article Abstract:

This article presents guidelines for developing effective marketing strategies for engineering firms. This approach involves assembling a marketing management committee that will identify the distinctive strengths of the firm, consult with experts, analyze client needs, and develop a common mission to capitalize on opportunities in the marketplace.

United States, Usage, Strategic planning (Business), Management committees

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