A billion-dollar year for media spending

Article Abstract:

Advertisers spent over $1 billion in the Hispanic market for the first time in 1995. Proctor & Gamble headed the top-50 list of Hispanic market advertisers with a total expenditure of $39.5 million. The dominant market areas in 1995 were Los Angeles, CA, and Miami-Ft. Lauderdale, FL.

Minorities, Advertising and minorities, Advertising media

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Opening the big wallets

Article Abstract:

Spanish advertisers recorded a total of $1.4 billion expenditures in 1997, a 17% increase from the previous year. Procter and Gamble Co. led the list of the 50 top advertisers, with $40 million worth of expenditures followed by AT and T Corp and Sears, Roebuck and Co.

Finance, Telecommunications services industry, Telecommunications industry, AT&T Corp., T, Department stores, Procter & Gamble Co., PG, Soap and cleaning agents industry, Cleaning agents industry, Sears, Roebuck and Co., S

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Media buyers raise the stakes; top 50 advertisers invest $332 million to reach Hispanic consumers; TV spending skyrockets

Article Abstract:

Hispanic advertising expenditures rose from $1.06 billion in 1995 to an estimated $1.2 billion in 1996, a 13% increase. Procter & Gamble spent more than any other company on Hispanic advertising, although it did not increase its spending budget in 1996.

Economic aspects, Hispanic American consumers

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