A hot ticket for sports promoters

Article Abstract:

Major league sports teams are belatedly finding the Hispanic community to be a fertile customer base. Major League Soccer is particularly targeting Hispanics in its inaugural season. Teams with Hispanic marketing plans include the San Diego Padres, Dallas Mavericks and Anaheim Mighty Ducks.

Marketing, Demographic aspects, Professional sports, Hispanic American consumers, Sports spectators, Los Angeles Galaxy

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Making waves in Medialand

Article Abstract:

The National Hispanic Media Coalition, headed by Alex Nogales, promotes favorable coverage of Hispanic Americans by the media and the placement of more Hispanic Americans in media-related jobs. The coalition does not accept donations from media companies due to conflicts of interest.

Management, Media coverage, Hispanic Americans, Hispanic Americans and mass media, Hispanic Americans in mass media, National Hispanic Media Coalition

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Profits pending: patience and a good lawyer help would-be inventors secure a U.S. patent

Article Abstract:

Patenting an invention is neither simple nor cheap. The steps are outlined. It may require a wait of up to 20 months with costs of more than $3,000 over a 20-year period. A good lawyer is a must to prevent future problems. Other topics discussed include potential employer conflicts.

Services, Prices and rates, Patents, United States. Patent and Trademark Office, Patent development corporations

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