Bicultural bedside manners

Article Abstract:

Health maintenance organizations (HMOs) are discovering the benefits of targeting the Hispanic market. Following the example of market leader CAC Ramsay Health Plans, HMOs are offering Spanish-speaking services and developing services tailored to Hispanic businesses and their employees.

Management, Services, Medical care, Demographic aspects, Health maintenance organizations, CAC-Ramsay

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The tomorrow question

Article Abstract:

Majority of academicians who have responded on a survey pertaining to the 100 most influential Hispanics expressed that boosting education levels is the best step towards advancement. Hispanic education should begin at an early age and should focus on reading skills.

Economic aspects, Education, Hispanic Americans

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Will Selena soar?

Article Abstract:

The feature film 'Selena' could become a box office hit. It will appeal to Hispanic American audiences and has the ability to cross over to attract mainstream audiences. The film will have a major release on 1,800 screens in Mar 1997.

Marketing, Portrayals, Motion pictures, Movies, Selena, Hispanic American musicians, Selena (Motion picture)

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