Burger-side up

Article Abstract:

The fast-food chain McDonald's first place on the Top 40 Companies for Hispanics directory proves that diversity in the workforces, supply chain, and customer base isn't just a feel-good exercise but is imperative to progress in business. The company demonstrated its comprehensive outreach approach by launching its Hispanic Business vision, aimed at making the restaurants more attractive to Hispanic customers and employees.

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Inside diversity

Article Abstract:

The List of the 2005 Top 40 companies for Hispanics was compiled on the basis of a weighted processing of company data conducted by Hispan Telligence, the research arm of Hispanic Business Inc. Tables and charts depicting the cumulative data from all top 40 companies appearing in the directory are shown.

Commercial Banks, Banking industry, Washington Mutual Inc., BankAmerica Corp.

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Rooting for Hispanic dollars

Article Abstract:

The efforts made by several sport franchises to attract and retain the financial gain from a supportive Hispanic fan base are presented.

Marketing procedures, Targets & Markets, Sports franchises, Hispanic American market

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