Can the Multinationals Cope in the New Europe?

Article Abstract:

It is difficult for most Americans to understand the thinking of Europeans. History determines the actions of people. Attitudes play an important role in the actions of people. Such actions are formed over long periods. The beliefs of various European countries are analyzed. Frequently what is in their best interests is anathema to the concerns of the United States. Important initiatives and proposals are being formulated in Europe with severe consequences for American business interests. The make-up of the European Economic Community (EEC) shows its importance as the world's largest trading unit.

Europe, International trade, International business enterprises, Multinational corporations, European Economic Community

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Catching a market: the publishing history of 'Catch-22.'

Article Abstract:

Joseph Heller's novel 'Catch-22' has had an unusual publishing history, its popularity growing gradually through a combination of a persistent, innovative advertising campaign by the publisher, bestseller status in England and the paperback revolution. First published in Oct 1961 by Simon and Schuster, the book went on to become a campus classic and by 1975 was one of the top 50 all-time best-selling paperbacks.

Publishing industry, History, Authorship, Paperbacks, Catch-22 (Novel), Heller, Joseph (American writer)

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His way

Article Abstract:

Filmmaker Paul Thomas Anderson follows the critical success of the motion picture 'Boogie Nights,' with a three-hour movie 'Magnolia.'

United States, Behavior, Filmmakers, Movie directors, Movie producers (Persons), Anderson, Paul Thomas, Magnolia (Motion picture)

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