Stormy weather

Article Abstract:

The future of Hispanic American online advertising is examined in detail. There has been pressure on online advertising, which has hit the Hispanic market.

Advertising, Advertising and Related Services, Advertising services, Hispanic American business enterprises

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Tangled web: the going continues to get tougher for Hispanic-oriented Internet sites

Article Abstract:

Hispanic-oriented Web sites are facing similar market forces as their mainstream counterparts. Those Web sites supported by large conglomerates have the resources to withstand the Internet advertising slump while others do not. More Hispanic sites are developing non-advertising sources of revenue such as subscription services. Financial data for top Hispanic sites is provided.

Market information - general, Hispanic American mass media

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Dealers play the e-card: Auto dealerships find growth in Web-based services and marketing

Article Abstract:

Automobile dealers are modifying their Web sites to improve customer service while also increasing their market share. 61 percent of all dealership sites allow customers to apply for financing online and 52 percent invite users to schedule sales appointments. Large dealers have boosted sales of new autos through various strategies and are trying the same for used vehicles.

Motor vehicles and car bodies, Services information, Services, Automobile industry, Cable television/data services

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• Abstracts: Wiring the border: new program seeks to help border companies gain footing in the Internet marketplace. Looking for leverage
• Abstracts: Beyond Latin America: with grim times in Mexico, the nation's largest Hispanic-owned exporting companies are tackling new markets in Europe, Asia, and the Middle East

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