Fast-track advertising

Article Abstract:

A female international racecar driver, Milka Duno and automaker Pontiac have joined together in an effort to produce a winning promotional campaign. Pontiac has announced that Milka would appear in a new campaign for the G6 coupe and Solstice models, which the company considers to be the largest Hispanic marketing campaign.

Motor vehicles and car bodies, Advertising, Advertising Activity, Targets & Markets, Automobile industry, Advertising campaigns, General Motors Corp. Pontiac Div., Hispanic American market, Women automobile racing drivers, Women race car drivers

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Data to inform the agenda

Article Abstract:

Article discusses research conducted by the Pew Hispanic Center (PHC), a Hispanic-focused think tank. The research agenda of the PHC combines original opinion surveys and data compilation with analyses of government data.

Science & research, Research Findings, Research, Market research, Marketing research, Think tanks, Pew Hispanic Center

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Emergence of Hispanic middle class

Article Abstract:

The Hispanic Business Magazine celebrates its 25th successful anniversary with reference to the emergence of Hispanic middle class in various fields. The U.S. Hispanic business increased 39.1 percent between 1992 and 1997.

Market share, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Economic aspects, Company market share, Hispanic Business (Periodical)

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