New room for profits

Article Abstract:

Hispanics, who invest $92 billion into the US travel and meeting industry every year, became a prime hotel franchising target in 2005, as major hotel chains have stepped up efforts to increase franchise ownership among Hispanics and other minorities, launching new programs, incentives and revamping the existing ones. To qualify for the programs, minorities must own at least 51 percent of a company or investment group buying the hotel, and must meet net worth requirements, which are usually more than $1 million.

Financial management, Lodging & Tourist Services, Accommodation, Alliances, partnerships, Passenger Transportation Arrangement, Company investment, Investments, Travel industry, Franchising

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Clicking with Hispanics

Article Abstract:

A survey conducted by Investor's Business Daily and TechnoMetrica Market Intelligence in the year 2002 shows that Dell was the No. 1 brand of computers among Hispanics and other minorities. Hence, Michael Dell, CEO of Dell Inc., plans his new strategy to target the Hispanic computer buyers of low-income, middle-class, and affluent customers.

Electronic computers, Computer industry, Microcomputer industry, Dell Inc.

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Banking on Miami

Article Abstract:

Article profiles two new banking ventures in Miami, Florida: Premier American Bank and U.S. Century Bank. Accordingly, the banks primarily target small, Hispanic-owned businesses.

Florida, Banking industry, Marketing, Company Profile, Target marketing, Premier American Bank, U.S. Century Bank

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