From niche to mainstream

Article Abstract:

There are an increasing number of Hispanic American faces and personalities making an appearance in the mass media markets of the US. Hispanic American advertising celebrities include Oscar de la Hoya and Salma Hayek, while other Hispanic Americans are active in the mass media industry and in advertising .

Mass media industry, Influence, Demographic aspects, Hispanic Americans

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1995 entrepreneurial spirit awards

Article Abstract:

A salute to Hispanic entrepreneurs who have turned their business ideas, energies, and resources into successful ventures is presented. Motivation is the common trait found among all the winners, such as Luz Rivera who has parlayed salsa dancing and exercise into an aerobics video.

Cover Story, Achievements and awards, Literature, Entrepreneurship, Do-it-yourself work, Do it yourself work, Hispanic Americans in business, Hispanic American businesspeople

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