Rediscovering Hispanic fans
Article Abstract:
The marketing of Major League Soccer to Hispanic communities is discussed. The multimillion dollar plan aims to attract traditional fans to games by fielding international players and funding the building of new stadiums.
Publisher: Hispanic Business, Inc.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2000
Analysis, Finance, Marketing, Soccer, Soccer fans, Hispanic American consumers, Major League Soccer L.L.C.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2000
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Calculating your ROI
Article Abstract:
Article discusses how to calculate Return on Investment (ROI) on information technology and marketing. Accordingly, the ROI equation measures the value management decision.
Publisher: Hispanic Business, Inc.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
Return on investment, Rate of return
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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