Head of the class: Kenny Ortega enjoys the ride with Disney's unstoppable High School Musical

Article Abstract:

The enormously successful Disney Channel movie High School Musical has made its director Kenny Ortega the most noted Hispanic in the entertainment industry in 2006 and one of the dominant forces in the entertainment world irrespective of ethnicity. He is credited with providing family entertainment thus bringing families together through the movie, which was aired 14 times between January and August 2006 and has reached 40 million unduplicated viewers in the United States.

Works, Filmmakers, Movie directors, Ortega, Kenny, High School Musical (Motion picture)

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World Cup kicks print media into high gear

Article Abstract:

The 2006 Soccer World Cup has provided the Spanish-language print media in the US with a much-needed financial boost through increased advertising revenues. A lack of automotive adspending industry is affecting the Hispanic magazine industry, while Spanish-language newspapers are growing due to the launch of Spanish-language products by the mainstream companies in order to attract the Hispanic readers.

Sales, profits & dividends, Contracts & orders received, Newspapers, Advertising, not elsewhere classified, Other Services Related to Advertising, Contracts & orders let, Sports Marketing Services, Marketing, Newspaper publishing, Contracts, Company sales and earnings, Contract agreement, Competitions, Company earnings/profit, Company marketing practices, Soccer, Sports marketing, 2006 AD

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Growing with speed

Article Abstract:

The promotional strategies of the Champ Car World Series that are successfully earning a huge Hispanic fan following for the franchise are discussed.

Public affairs, Targets & Markets, Membership organizations, not elsewhere classified, Athletic Associations, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations), Hispanic Americans, Public relations, Company public relations, Sports associations, Hispanic American market

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