Hispanic TV network extends PBS franchise

Article Abstract:

Private investors are launching a television network called V-me, in partnership with the Public Broadcasting System (PBS), to provide a diverse selection of quality programs only on digital cable and satellite. V-me represents the first Spanish-language multi-platform network to partner with American public television and will target bilingual and Spanish-speaking U.S. Hispanics to reflect the diversity of the community.

Forecasts, trends, outlooks, Services introduction, New Products/Services, Radio and Television Broadcasting, Radio & TV Broadcasting, Alliances, partnerships, TV Networks, Forecasts and trends, Market trend/market analysis, Broadcasting industry, Television networks, Company service introduction, Service introduction, Public Broadcasting Service, Alliances and partnerships, Hispanic American mass media

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Tuning in

Article Abstract:

A survey by New York-based Horowitz Associates indicates that 30 percent of English-oriented Hispanic households have digital cable, and preferred watching mostly in English. Hence, more Spanish- and English- language competitors are challenging Univision's dominance of viewer ship attention and advertising sales in the U.S. Hispanic TV market.

Market share, Hispanic Americans, Surveys, Company market share

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A broadcaster without rival: have Univision's "Mexican formula" and business practices created an unhealthy market for Spanish-language television?

Article Abstract:

Univision Communications dominates the market for Spanish-language television broadcasting in the US. Some observers feel that there are disadvantages associated with lack of competition in programming and advertising.

Analysis, Hispanic Americans and mass media, Hispanic Americans in mass media

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