Rewriting the book on Hispanic consumers

Article Abstract:

Publishers are stepping up their marketing to the Hispanic consumer with wider choices of publications. Kensington Publishing Corp. will launch its Encanto imprint in September. Dearborn Publishing Group has launched Spanish-only series of business and financial books. Penguin, Harlequin and other major imprints are publishing Spanish translations of their English titles.

Marketing, Social aspects, Publishing industry, Hispanic American consumers

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Spending spree: while overall growth in the Hispanic ad market has slowed, expenditures by large companies continue apace

Article Abstract:

Ad spending in the Hispanic market is slowing somewhat in 2001, after years of double-digit growth. Hispanic advertising expenditures are expected to increase from $2.13 billion in 2000 to $2.22 billion in 2001. The biggest trend continues to be large companies like Procter and Gamble increasing their Hispanic advertising expenditures.

Advertising services, Advertising expenditures

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Hispanic Business Magazine: top 60 advertisers in the Hispanic market, 2001

Article Abstract:

The top 60 advertisers in the Hispanic market are ranked by gross media expenditures in 2001. Procter and Gamble tops the list at $55 million in 2001, up from $46.20 million in 2000. Ford Motor Co. and AT and T Corp. rank second and third at $51 million and $42 million, respectively, in 2001.

Consumer Advertising, Evaluation, T, Ford Motor Co., Advertising, Procter & Gamble Co., PG, Marketing industry, F, AT and T Corp.

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