Who's the buyer?

Article Abstract:

Members of the Baby Boomer generation are perceived to be the most prolific of those who patronized the sport-utility vehicle (SUV) category in 1997, based on market research. Around 2.4 million acquired SUVs in that year for an incrase from just 2.1 million for 1996. The average consumer of such vehicles maintains a $69,000 median household income and median age of 42. Seventy-two percent of these people are married. People who acquire prestige or luxury SUVs can invest an average of $53,000 per purchase and maintain more than $200,000 in household incomes.

Marketing procedures, Research Findings, Utility Vehicles, Light Truck and Utility Vehicle Manufacturing, Geographic, Demographics, Consumer Attitudes, Psychographics, Company Data, Sport utility vehicles, Article

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Hispanic Business: top 25 Hispanic ad agencies

Article Abstract:

The top 25 Hispanic advertising agencies are ranked by gross billings in 2001. The Bravo Group tops the list with gross billings of $260 million in 2001. Bromley Communications ranks second at $176 million with Dieste and Partners ranking third with $148 million. The table also includes information on ownership, number of employees and top clients.

Sales, profits & dividends, Agency Financial Data, Evaluation, Finance, Bromley Communications, Bravo Group, Dieste and Partners

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Billings bonanza

Article Abstract:

Research indicates that the top 25 Hispanic advertising agencies saw their billings increase by approximately 14% from 2000 to 2001. Hispanic advertising agencies devoted a majority of their billings on television and radio commercials. According to a survey of the top 25 agencies, 88% forecast an increase in Hispanic ad spending in 2002.

Statistics

Similar abstracts:

• Abstracts: Night of stars. Top 25 Hispanic ad agencies
• Abstracts: Corporate courtship: Hispanic entrepreneurs seeking love from Hispanic-run funds. The Hispanic business 2001 top 50 exporters

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