Screen play: Advertisers, media companies find most roads to Hispanic audience now pass through Web

Article Abstract:

An increasingly bilingual and bicultural Internet caters to a growing and evolving US Hispanic population by enabling advertiser and media companies to reach out to the Hispanic audience. The media takes advantage of the increased use of the Web by the US Hispanics, who are considered a hybrid of both Latin and American cultures, through advertising and providing content on Hispanic Web sites such as AOL Latino, Yahoo! Telemundo and Univision in both Spanish and Englis.

On-Line Information Services, Videotex & Teletext, Communications, Broadcasting and Telecommunications, Telephone Communication, Telecommunications services industry, Telecommunications industry, Online services, America Online Inc., Communications industry, Online information services, Information services, Yahoo! Inc., Information services industry, YHOO, Online information service, Telemundo Communications Group Inc.

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Playing with culture: New bilingual toys having their say in U.S. market

Article Abstract:

The continued growth of the US Hispanic population has led to the launching of bilingual toys from toy manufacturers such as Fisher-Price and greeting card giant American Greetings. Spanish-speaking toys are attracting Hispanic customers since they are a way of teaching Spanish and about their roots to their children through these dolls, which sing traditional songs, Spanish nursery rhymes and tell Latin American folk tales.

United States, Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Greeting cards, Hispanic Americans, Demographic aspects, Toy industry, Greeting cards industry, Greeting card industry

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All eyes on Univision: Top Spanish-language broadcaster captures viewers, makes waves

Article Abstract:

Univision, a Spanish-language media leader and the biggest Spanish-language network in the United States, has plans to improve the network and raise the political profile of the US Hispanic. Haim Saban, the head of Univision, stresses the need for public service content tailored for the needs of Hispanics, as also entertainment and educational programs catering to all sections of the Hispanic community.

Television Broadcasting, Television broadcasting stations, Services information, Services, Television broadcasting industry, Univision Communications Inc., UVN

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