Tempest over tacos

Article Abstract:

Taco Bell drew fire from critics when it launched a new advertising campaign with a Spanish-speaking dog. The Chihuahua named Dinky who said "Yo quiero Taco Bell" was tagged as being detrimental to the image of Hispanic-Americans with overtones on Latino eating habits. Taco Bell hired general market advertising agency TBWA Chiat/Day to produce the television spot, revealed Accentmarketing vice-president Rick Hermida. Hermida advised Hispanic advertisers and consumers to retain their sense of humor since cultural stereotyping is an effective advertising tool.

Use of services, Marketing procedures, Contracts & orders received, Advertising Agencies, Food Services and Drinking Places, Public affairs, Television, Marketing/Advertising Methods, Campaign Effectiveness, Advertising Activity, Geographic, Campaign Launched, Account Activity, Eating Places, Demographics, Positioning, Campaign Themes, Consumer Attitudes, Design/Copy, Restaurants, Taco Bell Corp., TBWA Chiat/Day Inc., Article

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Why cash is king

Article Abstract:

Two value-oriented metrics, free cash flow and return on equity are applied for building a high-value stock portfolio with an understanding of value-creation performance. The company that exhibits attractive free cash flow and return on equity has a firm foundation and should incorporate a growth component in its portfolio.

Commercial Banks, Investment Banking and Securities Dealing, Portfolio Management, Portfolio & Funds Management, Evaluation, Cash flow

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A perfect portfolio for 2000

Article Abstract:

Four professional investment advisors discuss their recommendations for investment portfolios for 2000. The advisors are Margarita Perez, Delia Fernandez, Samuel A. Ramirez and Conrad Santiago.

Investments, Fernandez, Delia, Perez, Margarita, Ramirez, Samuel A., Santiago, Conrad

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