United turns its attention to Hispanic travelers
Article Abstract:
United Airlines is focusing on gaining the loyalty of U.S. Hispanic travelers. The company is sponsoring a $900,000 print and radio advertising campaign and special service program to aimed at Hispanic business and leisure travelers. United's campaign is the industry's first marketing effort targeted specifically to Hispanics.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1999
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Bruised but unbowed: while still recovering from the September 11 attacks, New York City is nonetheless back in business
Article Abstract:
New York City restaurants, hotels and other travel services are offering numerous incentives and discounts to attract visitors to the city after the September 11 terrorist attacks. While a few attractions may still be closed, most of the city is open for business. More details on the latest promotions are provided.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2001
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Therapy island
Article Abstract:
The article provides a descriptive overview of several spas on the Hawaii Islands, including Maui and Oahu. Resort operators say rates for these tropical getaways remain unchanged, despite the terrorism attacks on September 11.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2001
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