Champions of diversity

Article Abstract:

The names of the companies appearing on the 2005 Top 40 Companies for Hispanics list come from all sectors of the US economy, but their corporate cultures share one trait, an awareness of diversity throughout the organization. The Hispanic Business directory looks at how companies reach out to Hispanics in recruitment, promotion, procurement, philanthropy, and marketing.

Communications, Broadcasting and Telecommunications, Restaurants & Food Service, Food Services and Drinking Places, Public affairs, Services information, Service industry machinery, not elsewhere classified, Hispanic Americans, Social aspects, Services, Restaurant industry, Communications industry, McDonald's Corp., Rankings

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Verizon takes a long-distance view

Article Abstract:

The strategy of Verizon Communications is examined in detail. The company was created from a merger between Bell Atantic and GTE, and is bilingual, with a focus on the Hispanic community.

Strategy & planning

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Verizon takes a long-distance view

Article Abstract:

The strategy of Verizon Communications is examined in detail. The company was created from a merger between Bell Atantic and GTE, and is bilingual, with a focus on the Hispanic community.

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