Fortifying body & soul

Article Abstract:

New Age beverage companies are marketing a new batch of beverages which claim to offer longevity and well-being. Among the new products include Elix Antioxidant whose promotions implore consumers to savor its celery juice and natural fruit flavors; Hansen's dstress containing kava kava, St. John's Wort and L-Tyrosene that claims to contribute a feeling of well-being during times of emotional and physical stress; Mad River Red Tea, Knudsen Simply Nutritious, Odwalla Echinacea, and Siberian Sun Ginseng Brew. The new batch of beverages utilize sophisticated and exciting packaging that is being watched eagerly by supermarkets to see how far the New Age beverages category can be taken.

Product information, Elix Antioxidant, Hansen's dstress, Knudsen Simply Nutritious, Mad River Red Tea, Siberian Sun Ginseng Brew

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What's old is new

Article Abstract:

Miller Brewing Company has unveiled a new old look packaging designed to reacquaint beer drinkers with its 95-year-old brand name, Miller High Life, following a 14% rise in sales in 1997. Miller High Life, which is promoted with such slogans as 'The Champagne of Beers' and 'Miller Time' has been repackaged to its old sleek, tall bottle design with the Girl in the Moon symbol that dates back to the turn of the century. The new old look will be supported by a national TV ad campaign that will emphasize traditional values of simplicity, hard work and common sense, said the firm's category brand director Bruce Winterton.

Comment:

Unveils a new old look packaging designed to reacquaint beer drinkers with its 95-year-old Miller High Life brand of beer

Beer & Other Malt Beverages, Breweries, Campaign Launched, Slogan, Malt beverages, Miller Brewing Co., Miller High Life

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Healthy concoction

Article Abstract:

SoBe Beverages is promoting its new combination Orange Tomato Elixir as a naturally healthy, sweet, tangy, and fruit juice blend within the healthy refreshment beverage segment. The new drink contains the benefits of calcium for skeletal strength, chromium picolinate for building lean muscle mass, carnitine to help the body produce energy and lycopene, an antioxidant which is associated with anti-cancer and cardiovascular disease. The firm's elixir line, which also includes Orange Carrot and Cranberry Grapefruit, has reportedly shown exceptionally strong consumer acceptance, said SoBe's president and CEO John Bello.

Comment:

Is positioning its new combination Orange Tomato Elixir as a naturally healthy, sweet, tangy, and fruit juice blend

South Beach Beverage Co., Orange Tomato Elixir

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