Grabbing groceries on the go: Riesbeck's Fresh Market redesigns its store, bringing convenience to the shelves

Article Abstract:

Riesbeck's Fresh Market of Shadyside, OH, has recently redesigned its store to reposition itself as a source of home meal replacement products. The grocery has expanded its perishables and produce sections and revised the layout and design to provide convenience to its targeted busy customers with an easy way in and an easy way out. The new signage, decor, lighting and flooring are intended to emphasis the freshness of the produce as well as create a distinct ambiance for the fresh section that feature rotisserie-prepared products, a delicatessen, fresh meat department and baked goods center.

Comment:

Recently redesigned its store to reposition itself as a source of home meal replacement products

Company Planning/Goals, Grocery Stores, Supermarkets and Other Grocery (except Convenience) Stores, Demographics, Positioning, Riesbeck's Fresh Market

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Making the coupons count

Article Abstract:

Free-standing inserts (FSIs) remain as the most popular means of delivering coupons to consumers, despite the unwavering efforts of manufacturers to develop new delivery systems. Manufactures may adopt a regional program instead of subscribing to a national FSI program that practices scattershot approach. Another alternative to FSI is the creation of a partnership between retailers and manufacturers, who would present in-store demonstrations. According to Lynn Liddle, VP of corporate communications for Valassis Communications Inc., FSI continues to account for 91% of all coupons.

Comment:

Free-standing inserts remain most popular means of delivering coupons, despite efforts of manufacturers to develop new systems

Market information - general, Research Findings, Industry Market Data, Other Services Related to Advertising, Couponing Services, Coupon services

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Who needs a store, anyway?

Article Abstract:

Retailers are finding off-premise shopping the best way to help customers organize their shopping visits. Mitch Cain, vice president of marketing fro East Granby, CT-based Independent Delivery Systems Inc., a supplier of home shopping programs, said the main goal is to offer ways to make customers think of the supermarket rather than one of the other retail channels. Before putting up an off-premise shopping program, retailers must answer how orders should be placed and received, and how to process and fulfill those orders.

Marketing/Advertising Methods, Retail Stores

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