Independence declares growth lies ahead with right game plan

Article Abstract:

Philadelphia, PA-based Independence Brewing Co. is anticipating further growth of the brewer in the future through implementation of a right game plan in an evolving market. The strategy is to focus on brand sales to supplement the product with a number of clever acquisitions of established brands within the mid-Atlantic markets. Independence is launching the products Betsy Ross Kristall Wheat, Uncle E$B and Thomas' Blond Bock in fall 1998 as part of its strategy. An expansion is also being undertaken by the company to increase its capacity by over threefold from 13,000 to 40,000 barrels through the procurement of several closed brewers.

Comment:

Anticipates further growth of the brewer in the future through implementation of a right game plan in an evolving market

Beer & Other Malt Beverages, Independence Brewing Co., Betsy Ross Kristall Wheat, Thomas' Blond Bock, Uncle E$B

---

The Boulder and the beautiful? Seasonal changes sign of falltime in the Rockies

Article Abstract:

Rockies Brewing Company of Boulder, CO, is looking forward to 20 additional years of operations and more accomplishments amidst perceptions that the industry is flattening, indicated Rockies marketing director Catherine Blackwell. Blackwell noted that the company is the oldest craft brewer in Colorado at the moment. In addition, Rockies launched the Ultimate Weiss summer seasonal wheat beer under its Boulder Beers label in 1998. This Bavarian-style product is based on the innovative use of a new yeast strain, stated Blackwell.

Comment:

Launches the Ultimate Weiss summer seasonal wheat beer under its Boulder Beers label in 1998

Product introduction, Bottled Beer & Ale, Beer, Rockies Brewing Co., Boulder Beers, Ultimate Weiss

---

Give him four barrels and 50 miles, and Hoffman will reach for a Climax

Article Abstract:

Climax Brewing Company of Roselle Park, NJ, is a new small homebrewery firm founded by its president David Hoffman in early 1996 in a four-barrel brewhouse. The firm can always grow despite its present size, rationalized Hoffman. Climax has a present capacity of 1,000 barrels per year based on five beer brews. These recipes produce the English-style extra special bitter, a nut brown ale, a cream ale, an IPA, and a porter. Hoffman developed customized packaging to help his unique products stand out in retail stores.

Comment:

Is a new small homebrewery firm founded by its president David Hoffman in early 1996 in a four-barrel brewhouse

Marketing/Advertising Methods, Malt Beverages NEC, Climax Brewing Co.

Similar abstracts:

• Abstracts: Blending bends the rules too far. Crossfire with the chairman. America's wine matrix
• Abstracts: The truth will out. Fighting the puritans. Lies, damned lies and statistics
• Abstracts: Danone strengthens position in China with milk drink buy. Parmalat amends Cirio bid. Danone in Turkey
• Abstracts: Sara Lee growth continues in third quarter. Hugli interim results. Unigate looking to build on good performance
• Abstracts: Miller revives 7 '70s ounces. Minute Maid makes no bones about fortifying its juices

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.