JAPAN: REVIEW OF MEIJI MILK PRODUCTS

Article Abstract:

Meiji Milk Products made a turnover of [yen] 478.7bn in its 1999 financial year, ending March 1999, for net profit of [yen] 2.7bn and a current profit of [yen] 8.4bn, up from [yen] 462bn in sales in 1998, for a net profit of [yen] 2.2bn, and a current profit of [yen] 7.1bn. Meiji Milk Products is Japan's second biggest dairy company and one of the country's nine top food and drink companies. It has a workforce of 5,700 employees. Milk and milk products represent 68% of Meiji Milk products sales, and its sales of market milk represented [yen] 261.3bn in 1998 for a 13% share of the market. Market milk represents 55% of the company's total sales. Its sales of butter cheese, evaporated milk and dried milk represented [yen] 66.8bn in 1998. Meiji Milk is the top company in Japan for sales of yogurt, with a 21% market share, for [yen] 60bn in 1998. Meiji milk is the leader on the ice cream market, with sales of 53.7bn in 1998. Meiji Milk's bio-research unit is involved in developing foods to treat diseases, in serum-free culture techniques, in studying the effect which foods have on human ageing, and in studying the physiologically active substances which are produced by lactic acid bacteria. Meiji Milk's sales of soft drinks represented 7% of its sales in 1998, for [yen] 34.3bn. It formed a joint venture in 1999 with Coca-Cola for marketing Minute Maid juices. Meiji Milk's sales of frozen foods totalled [yen] 24bn in 1998 for a 2% market share, and it has a 19% share of the margarine and fat spreads market.

Labor force information, Sales, profits & dividends, Biochemistry, Research and Development in the Physical, Engineering, and Life Sciences, Canned Fruit Juices, Fruit and Vegetable Canning, Biological Product (except Diagnostic) Manufacturing, Frozen Specialties, Frozen Food Manufacturing, Biological Products, Ice Cream and Frozen Dessert Manufacturing, Ice Cream, Brief Article, Canned juices, Frozen foods

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JAPAN: CALCIUM-FORTIFIED CHEESE FROM MEIJI

Article Abstract:

A processed cheese fortified with calcium, named Meiji Motto Calcium Baby Cheese has been introduced by Meiji Milk Products. Mothers can give it to their kids, or it can be eaten as a snack. It comes in packs of nine 20-gram portions, priced at [yen] 300, and in packs of four 20-gram portions, priced at [yen] 150.

Marketing procedures, Product introduction, New Products/Services

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JAPAN: A NEW PLANT FOR MEIJI MILK

Article Abstract:

Meiji Milk Products plans to produce 1,000 tonnes of camembert cheese at the new plant it has built in Tokachi, Hokkaido. Production will begin at the end of November 1999, and the plant's capacity could be expanded to 2,000 tonnes.

New capacity, new plant construction

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