Private label and naturals

Article Abstract:

Only 20% of the polled 2,346 households that have used at least one or more vitamins, minerals and herbal supplement products since May 1998 consider it important to buy only nationally known brands of the products, according to a study undertaken by Hartman & New Hope of Bellevue, WA. Brand loyalty is most important to users who are 60 years and older in the vitamin, minerals and herbal supplement categories. Harvey Hartman, president of Hartman & New Hope, said consumers may prefer a proprietary brand rather than a national brand. He added that the industry is very fragmented and still emerging.

Comment:

Only 20% of polled households say it is important to buy only nationally known brands of vitamins, minerals & herbal supplements

Vitamin, Nutrient & Hematinic Preps, Pharmaceutical Preparation Manufacturing, Market Research Services, Marketing Research and Public Opinion Polling, Consumer Attitudes, Research Services, Hartman and New Hope

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Trimming the fat

Article Abstract:

More grocery companies are outsourcing operations such as transportation, warehousing and logistics to reduce operating costs and to concentrate on their core business of retailing. Michael Jenkins, president and CEO of the American Warehouse Association, made mention of a recent study that indicated that 95% of respondents believe that outsourcing can reduce costs, improve systems performance and customer satisfaction. The same study reported that 75% of third-party users are planning to expand the use of their services in the next three years.

Comment:

More grocery companies are outsourcing operations to reduce operating costs and concentrate on their core business of retailing

Retail Trade, Industry Market Data, Logistic Services, Process, Physical Distribution, and Logistics Consulting Services, Transportation Services, Support Activities for Transportation, Transportation industry, Logistics services

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